Big Brother Watch tells us the tale of a mouse – a big, internationally corporate mouse.
It appears DISNEY is planning on using RFID technology on it’s
lab rats customers!
Today’s Independent reports on the latest front in retail convenience and privacy, with Disney’s plans to utilise RFID technology.
“The latest kerfuffle has resulted from Disney’s plan to introduce an RFID wristband – “the MagicBand” – at its parks during 2013. It would function as a room key, a parking ticket, a pass for certain rides, a payment system and, if you opted in, a personal ID that would, say, allow Disney characters to greet you or your children by name. The online reaction to this plan ranges from “awesome” to “terrifying”.
Disney says that it’s trying to “appeal to customers more efficiently” in a way that’s “transformational” to its business; critics say that it enables the company to “monitor, track and analyse your every activity”. When the plans became public, Congressman Ed Markey complained to Disney about the “surreptitious use of a child’s information”, a claim that was deftly rubbished by the company – but the move still furrows the brows of privacy campaigners, including Nick Pickles, director of Big Brother Watch.”
Go and read the whole article at the above link. Perhaps it IS a small world after all – and a less private one.
h/t Independent Reports, BBW