If you’re even passingly familiar with Clint Eastwood’s portrayal of Dirty Harry then you’re also familiar with his trademark .44 Magnum (the – at the time – so-called most powerful handgun in the world). And if you’re familiar with “Sudden Impact”, the fourth movie in the Dirty Harry series, maybe you also know about the Auto Mag. Or perhaps you know about the Auto Mag because it’s a badass pistol we’ve been promised another chance at more than once since its movie heyday. So where do things stand as of now?
First, a little company-related background. The original Auto Mag went out of production more than three decades ago. Manufacturing costs apparently outweighed sales profits which eventually led to the pistol’s initial demise which led to a revival as a collector’s item complete with higher price tag. Many attempts were made to keep the gun on the market but in 1982, it all came to a grinding halt. Then, last year, a private investor decided to get involved. They purchased the rights, plans, and even leftover components before setting to work bringing back the Auto Mag. Now, as we edge into the fall of 2016, it looks as though progress has indeed been made.
As of August 2016, Auto Mag is an officially registered trademark. The company is offering the lucky devils who already own Auto Mags their refurbishing services and caliber conversion kits will be offered soon as well. What calibers? We don’t know yet, but you can be sure we’ll let you know when we do. As for future Auto Mag owners, your day will come once the prototype is complete. Firearm manufacturing has come a long way since 1982 in more than a few ways, meaning the new company has to take everything into consideration from metallurgy to machining.
One good move Auto Mag has made is the choice to bring Laura Burgess Marketing (LBM) in to handle the media and marketing side. Marketing matters far more than many people realize – more than even some companies even seem to comprehend – and LBM is a solid choice. LBM will undoubtedly do their part to spread awareness of the pistol’s impending resurrection and will also keep us in the loop regarding future developments.
I don’t expect to see this pistol hit production-ready status until year’s end, but it’s worth the wait. I, for one, am looking forward to trying my hand at the Auto Mag. Who’s with me?