McDonald’s was never on my radar as a child. We, as a family, rarely did ‘fast food’, and when we did, it was something like Kentucky Fried Chicken (before they stopped calling it fried, as hawked by the REAL Kentucky Colonel!) or Gibby’s Broasted Chicken. I do remember a visit to Dogs N’ Suds, once.
My Dad was one of those guys, who if they had a poor commercial experience with a vendor, never gave them a second chance. He used to often regale us with the tale of visiting McDonald’s Sunstroke Room (because they didn’t have covered, exterior parking in the Phoenix Summers), and ordering a chocolate shake-thin, because he preferred to drink them through a straw rather than eat them with a spoon. He didn’t understand that they had recently begun utilizing an early milk shake machine in lieu of the Mixmaster, making shakes one thickness. Thick. That forever ruined McD’s for him. And colored his later fast-food decisions.
So we got to hear the sunstroke room tale every time their TV commercial appeared. And we never went there.
The first time I visited McDonald’s, I was a college freshman, trying desperately trying to impress fellow freshman Marta B. (a lovely Scandinavian brunette) to
go make out with me study for finals. During an abortive effort to get alone, she asked we drive through. I was unimpressed, mostly because I was a horny freshman, but also because the generic cheeseburger had ketchup, mustard and a pickle chip – of which I was not fond.
It was five years later, when my Dad (who by then knew the franchisee of the dreaded sunstroke room location – the first McDonald’s in Phoenix – then located a little South of the SW corner of Central and Indian School Rd.) got me a job there when I was between ‘better’ jobs.
I worked there almost two weeks. I learned how to prepare their signature sandwiches, fries and shakes, including making them to my tastes. And, that, when when one wasn’t serving a customer or cooking, one was cleaning! That impressed me.
Then, I moved on to another, more familiar, security guard-related job. The McDonald’s moved a little further South, and across the street. No more neon arches. Or sunstrokes. They now had an indoors.
By then I was hooked. After all, I knew how to order my favorite burgers, now. And they had terrific fries.
Life continued. I grew up, got married, became a father. And sometimes took Molly to The Golden Arches. My (then) wife was never a fan, preferring Jack-In-The-Box. (Whom I also like.)
And, somewhere down the line, I got separated and divorced. And McDonald’s began serving breakfast!
I found I liked the sausage biscuits. And hash browns! Breakfast service ending promptly at 10:30 A.M.
Recently, McD’s has begun losing it’s market share. And they’ve made a number of changes to their menu since I was trying to kiss Marta. All in the name of getting back on top of the fast food pyramid.
Finally, they announced October 6 that they would loosen their no breakfast after 10:30 policy and begin serving breakfast ALL DAY! As many of their competitors have already done.
I was thrilled! I needed to run to Safeway yesterday morning, and needed to eat something. A McDonald’s is conveniently just across the street. What time is it? – OH, THAT’S RIGHT – All Day Breakfast!
Alas! It was false advertising. The do have some items from the breakfast menu all day – but NOT the sausage biscuits!
Fooled again by The Golden Arches.
And no Scandinavian beauty to kiss, either!
attention FTC – neither KFC, Gibby’s or Mickey D’s have given me anything. Nor did Marta, and I’m frustrated – GO AWAY!