aka ♫ When Will They Ever Learn? When Will they EVER Learn ♫ ?
I like diet soda. I’ve been consuming large quantities of it since the late 70’s, when I largely gave up sugar.
It also provides me caffeine, as I drink little coffee.
And, my daily allowance of chemicals I know are not good for me!
I remember back in the 80’s, when New Coke came into the marketplace. Not diet, but a big deal in the soft drink world. And it flopped. People liked the previous formula.
Remember Pepsi Clear, Pepsi Free and numerous other attempts by the soda industry to corner and expand the market?
Well, the Coca Cola Company is at it again.
When they initially came out with Diet Coke, I was heartbroken. The (then) wife and I were ardent fans of Tab, with it’s high caffeine and no sugar. I even bought a few two liter bottles and squirreled them away for an upcoming anniversary (my wife didn’t drink).
And when Tab began disappearing from the shelves and Diet Coke replaced it, we bit-the-bullet and gave it a try.
A few months later, the anniversary rolled around, and to both our surprises, we had developed a taste for Diet Coke. And the shelved, vintage Tab tasted funny!
Fast forward to the 00’s. A long-time Diet Coke fan, it was announced another diet drink would be added to the mix. Coke Zero. Alleged to taste closer to real Coke!
So, I gave it a try.
Lo and behold it was closer to original Coke (which I loved in days of yor). Spiciness had been added! Soon my Diet Coke addiction had been replaced by Coke Zero.
And all was right with the World!
But, ‘they’ cannot leave well enough alone. It was announced in July, that Coke Zero sales hadn’t met their expectations, and production will end at the end of August!
And replaced with Coca-Cola Zero Sugar! With ‘improved’ taste!
Well, last time I went for Zero, it was there, but had not been faced, and this old cripple couldn’t bend to reach it! So, I grabbed some CCZS.
Bland. It lacks the zip of original Coke or the spiciness of Zero.
They still make small productions of Tab, if I can find it…