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'everything that's old is new again', annoyance, being human, business, capitalism, comfort, customer service, dysfunction, First World problems, history, loss, mistakes, monumental-waste-of-time, whining

♫ Ev’rything That’s Old Is New Again ♫

aka  ♫  When Will They Ever Learn?  When Will they EVER Learn  ♫  ?

I like diet soda.  I’ve been consuming large quantities of it since the late 70’s, when I largely gave up sugar.

It also provides me caffeine, as I drink little coffee.

And, my daily allowance of chemicals I know are not good for me!

I remember back in the 80’s, when New Coke came into the marketplace.  Not diet, but a big deal in the soft drink world.  And it flopped.  People liked the previous formula.

Remember Pepsi Clear, Pepsi Free and numerous other attempts by the soda industry to corner and expand the market?

Well, the Coca Cola Company is at it again.

When they initially came out with Diet Coke, I was heartbroken.  The (then) wife and I were ardent fans of Tab, with it’s high caffeine and no sugar.  I even bought a few two liter bottles and squirreled them away for an upcoming anniversary (my wife didn’t drink).

And when Tab began disappearing from the shelves and Diet Coke replaced it, we bit-the-bullet and gave it a try.

A few months later, the anniversary rolled around, and to both our surprises, we had developed a taste for Diet Coke.  And the shelved, vintage Tab tasted funny!

Fast forward to the 00’s.  A long-time Diet Coke fan, it was announced another diet drink would be added to the mix.  Coke Zero.  Alleged to taste closer to real Coke!

So, I gave it a try.

Lo and behold it was closer to original Coke (which I loved in days of yor).  Spiciness had been added!  Soon my Diet Coke addiction had been replaced by Coke Zero.

And all was right with the World!

But, ‘they’ cannot leave well enough alone.  It was announced in July, that Coke Zero sales hadn’t met their expectations, and production will end at the end of August!

And replaced with Coca-Cola Zero Sugar!  With ‘improved’ taste!

Well, last time I went for Zero, it was there, but had not been faced, and this old cripple couldn’t bend to reach it!  So, I grabbed some CCZS.

The verdict?

Bland.  It lacks the zip of original Coke or the spiciness of Zero.

Sigh.

They still make small productions of Tab, if I can find it…

About guffaw1952

I'm a child of the 50's. libertarian, now medically-retired. I've been a certified firearms trainer, a private investigator, and worked for a major credit card company for almost 22 years. I am a proud NRA Life Member. I am a limited-government, free-market capitalist, who believes in the U.S. Constitution and the Rule of Law.

Discussion

6 thoughts on “♫ Ev’rything That’s Old Is New Again ♫

  1. Politically correct or not, and flavor aside, we drink Diet Pepsi (the silver-label variety, with no aspartame) for a simple reason. Our cabinets are deep enough to lay two 2-liter bottles end-to-end from back to front. The Diet Coke bottles are taller, which prevents the cabinet door from closing.

    Posted by Rev. Paul | August 26, 2017, 8:58 am
  2. I gave up on diet anything, and went back to real drinks, just in moderation… sigh

    Posted by Old NFO | August 26, 2017, 2:33 pm
  3. I drink diet because I can’t have the sugar. Otherwise, my choices would be far different.

    Posted by Rev. Paul | August 26, 2017, 6:54 pm

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